Guides
Costing & pricing guides.
Everything we've written on costing & pricing — plain English, no jargon, written by Björgvin.
3 guides
Direct costs (UK services): what belongs in Cost of Sales and what doesn’t
Direct Costs for UK Service SMEs: What Belongs in Cost of Sales Plain-English COS policy for services: what’s direct vs overhead, grey areas, a worked example, and a checklist to keep margins accurate.
5 min readGross margin: the one number that pays your wages (UK service SMEs)
Gross Margin for UK Service SMEs: Benchmarks, COS, Fixes What good gross margin looks like for UK service firms, how to classify COS, margin vs markup, and 5 levers to lift GP fast. Benchmarks + a worked example.
5 min readMarkup vs Margin (UK): the plain-English guide service SMEs use to stop under-quoting
Markup vs Margin (UK): plain-English guide + calculator Stop under-quoting. Learn margin vs markup, convert between them, and quote correctly, with a tiny calculator and UK VAT clarity.
6 min read
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